Everyone negotiates, but most are not aware they are doing it, and it is an inherent part of everyday life. The purpose of any negotiation is to reach an agreement that resolves a point of difference or an understanding on a course of action.
In its most common applications it is typically a give and take process where the parties (whose goals and objectives initially conflict) seek a common ground from which to fashion an agreement or understanding. It is a process that seeks a solution or set of solutions based on compromise.
When CDC Integrated Services undertakes a negotiation on behalf of a client it does so on the principle that the goal of the party(s) is to preserve and advance the existing relationship and that the substantive outcomes of the negotiation are to achieve that purpose.
We help our clients understand the strengths and weaknesses of their positions at the negotiating table.